Well, I enjoyed watching Steve Jobs (CEO) of Apple presenting the new 5th generation iPod video, 2nd generation iPod Nano, and 2nd generation iPod Shuffle (indeed I am streaming it, as I write this).
Ultimately, all the upgrades (brighter screens, games, smaller models, longer battery life, etc.) are not really that revolutionary and it does not preempt me to upgrade from my current (4th generation) iPod video and iPod shuffle. Noneteless, quite impressive the changes that Apple has made.
I am much more impressed with iTunes v7.0! (and its free) - the software which is a pseudo - Internet browser / music organiser / Apple shop interface is significantly improved. The demarcation of podcasts, video, music, etc. is common-sense, the iPod configuration options are sweet (e.g. downloading only the most recent TV shows), and the profile based identity is another very useful mod (at last synchronisation between work and home!).
And as for iTV - I already have that functionality in my Macbook Pro - but nice features for those that still use PCs ;)
Again, I am a complete Apple convert now (having my Macbook Pro - best computer ever with iPhoto, iTunes, Quiksilver, etc.), apart from Google they are the most customer-savy, moderately innovative company in the world.
And a postscript - I actually read about the features of the new Apple generation iPods on Bloglines before the live video presentation! - bring on the power of blogs.